The power of words.
They are one of the most powerful forces available to humanity. We can choose to use put this force to good with words of encouragement and inspiration or destructively using words of despair.
Indeed, our words have both the energy to propel us forward and to hold us back.
We know that the pessimist’s words of lack and victimization will ensure they have a life of struggle.
We also know that the words we optimists use carry us forward in life, enabling us to accomplish our goals and dreams.
But, is there a middle ground? Are some seemingly “good” words, really bad for us?
You bet there are.
There’s an entire lexicon of phrases that while sounding good on the surface, are just as destructive as the vocabulary of the pessimist.
Phrases such as “I’ll try” and “I’d like to” are examples that come to mind. While dripping with intention, they’re essentially meaningless. They are words of deflection, intended to persuade the hearer that the speaker will take action. In reality, their just crutch phrases that typically belies indecision.
And what’s the granddaddy of all crutch phrases?
“I’m going to”.
Sounds great doesn’t it?
It seems to be the complete opposite of such disempowering words as “I can’t” and it appears to be way more fortified than just “I’ll try”.
Which is why it’s become the pet phrase of the mediocre.
Will you save money? I’m going to.
Will you learn how to invest? I’m going to.
Will you build investment capital? I’m going to.
If I were a betting man, I would say the person who uttered those responses would most likely not save money, nor learn how to invest nor build investment capital.
You see, “I’m going to” is just yet another crutch phrase that masks procrastination and perhaps laziness.
The problem is that the more we hear, read, or speak a word or phrase, the more power it has over us. This is because our brains use repetition to learn, searching for patterns and consistency as a way to make sense of the world around us.
You may not remember your spouse’s birthday, but odds are you still know what 4 x 5 is because you had to repeat your multiplication tables over and over again, drilling it into your consciousness. Repetition is the most powerful tool to imprint something into our minds and keep it there.
This is of particular concern when we consider a phenomenon called the Illusion of Truth Effect. It basically proves that any statement we read, see, or speak regularly is seen as more valid than one we’re exposed to only occasionally. Amazingly, it makes no difference whether the information is true or false. The only thing that matters is how often we’re exposed to it.
Research from the University of California at Santa Barbara clearly shows that a weak message repeated twice becomes more valid than a strong message heard only once. Even one repetition has the power to change our minds
All of which is to say, that repeatedly using the phrase “I’m going to” means it will become that person’s substitute for the phrase that really moves mountains…
That’s right. Consistency (even bad consistency) will trump the truth every time. Things in life assume the importance we give them. If you talk about what you’re “going to do”, you place importance on just that – what you’re intentions are, not what you’re actually doing. In other words, success will always be something out there, something you intend to do.
One of the best things I ever did for my own success was to take inventory of my words. To peer inside and inspect my language. I surgically removed the phrases that may have sounded clever in the moment, but that also gave me a scapegoat. Either I was to do or not do. I didn’t leave myself a convenient middle ground with my words.
And that’s the point of today’s essay. If you’re not where you want to be in life, or if you want to accomplish your goals faster, look at your language. Does it contain throwaway phrases that have no nutritional value? Have you given yourself a middle of the road phrase that’s essentially lets you cop-out when faced with taking action now or not?
Take an axe to those types phrases so that they’re no longer in your closet of consciousness. This will create a vacuum in your mind to fill with phrases of action. Just tell yourself that you’re either doing or not doing. There’s no fence sitting when it comes to you achieving your dreams.
Don’t ignore the power of words. This power will play a perpetual role in your life. Your ability to achieve financial freedom relies entirely on the frequency of those words being expressed, received, and understood. Make your phrases about wealth building “I’m doing”, because that phrase is the expressway to the most important phrase you can speak – I’ve become. Speak of the actions you’re doing to build wealth so that you can become financially free.
Be free. Nothing else is worth it.
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